Case Studies

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Barron Gifts

What:

Barron launches the first South African environmentally compliant and consumer safe promotional gifting range

When :

August 2010

Brief:

  • Invite media to launch event held in JHB on 23rd August 2010
  • Manage press office and media interviews on ongoing basis to maximise reach
  • Target national business press, environmental and health media as well as key broadcast media
  • Business profiling and thought leadership

Results:

  • To date interviews on Morning Live and 702 have been conducted
  • Coverage has been secured in Business Report, Financial Mail, Advantage magazine and other leading national press
  • PR value is standing at R1,8 million with more coverage to follow

Media Coverage:

  • DateAugust 5, 2010