Case Studies

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Peroni Nastro Azzurro

What :

Peroni Nastro Azzurro International Azzurri launch event & local Peroni Nastro Azzurro media relations

When :

World Cup Soccer, June-July 2012

Brief:

  • Manage guest list of 250 guests and high end media for International Azzurri event in CT to leverage Peroni
  • Manage local media around South Africa for smaller local Peroni activations throughout the World Cup.
  • Invite media and celebrities to Azzurri training session in PTA.
    Secure publicity for all of the above

Results :

Coverage secured in National press, online and luxury lifestyle magazines.
All events were successful with full media attendance

Total value of PR coverage combined for one month : R 850 000

Media Coverage:

  • DateJuly 5, 2012