Peroni Nastro Azzurro
Peroni Nastro Azzurro International Azzurri launch event & local Peroni Nastro Azzurro media relations
World Cup Soccer, June-July 2012
- Manage guest list of 250 guests and high end media for International Azzurri event in CT to leverage Peroni
- Manage local media around South Africa for smaller local Peroni activations throughout the World Cup.
- Invite media and celebrities to Azzurri training session in PTA.
Secure publicity for all of the above
Coverage secured in National press, online and luxury lifestyle magazines.
All events were successful with full media attendance
Total value of PR coverage combined for one month : R 850 000