Case Studies

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TaxTim

OVERVIEW

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TaxTim is the brainchild of young and brilliant South African entrepreneurs, Marc Sevitz, a qualified CA and tax specialist, and Evan Robinson, an inventor and software developer, who after being selected to join the national Google Umbono programme last year, created a fun, easy and fast online tax return solution for young professionals.

TaxTim asks you simple questions in plain English and then automatically completes your tax return for you, so that you can immediately send it to SARS, via e-filing, in person or through your tax practitioner.

TaxTim also offers Employee-Assist, a service allowing employers to help employees become tax compliant.  Employees receive prepaid coupons for use of the TaxTim service, year-round email/SMS notifications to ensure compliance and timely filing, a financial welfare program comprising tax tips and financial advice newsletter, a vehicle logbook mobi-site for recording work trips on a mobile phone plus a TaxTim introduction seminar followed up with assistance on their online helpdesk.

PUBLIC RELATIONS

Brief:
Launch an on going communications campaign to keep TaxTim at the forefront of the media and consumers mind

Target audience:
All South African tax payers, tech enthusiasts

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  • CLE Communications to identify and engage with appropriate media and develop media database relevant to TaxTim
  • CLE Communications to target specific media through fine tuning the key messages to appeal to the specific target market through the media channels
  • Key media included Tech, business, national supplements and leading business magazines and talk shows.

COVERAGE HIGHLIGHTS

Print
Finweek, Financial Mail, The Witness, Rapport, Business Brief

TV: Tech Report

Radio
Highveld Stereo, KFM

Online
BizCommunity, Venture Burn, Bandwidth Blog,  Die Beeld Online, Volksblad Online, IOL Retail Zone

Results

Results : AVE to date ( June 2012- June 2013) R1,397783.69 and PR value to date : R4,193351.07

 

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  • DateJuly 11, 2013