Case Studies

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Ultimate X 2012 & 2013

OVERVIEW ux

CLE Communications has been the lead PR agency for 2 years in a row for Ultimate X, South Africa’s only and largest extreme sports lifestyle event which has taken place in CT for two years now.

The event has been largely publicised by CLE Communications, editorial , competitions, profiles, interviews and photo calls have all generated large scale awareness for this exciting event.

The hype and awareness has just grown year on year which every national newspaper, relevant broadcast and all relevant extreme sports media attending the event.

CLE Communications has nurtured and built strong relationships with the relevant extreme sports media over the last 2 years.ux2

PUBLIC RELATIONS

Brief:
Launch a holistic communications plan to drive media to deliver messages to the public on the Ultimate X Festival that was taking place
Target audience:
- All South Africans, extreme sport enthusiasts
Media:
- CLE Communications to identify and engage with appropriate media and develop media database relevant to Ultimate X
- CLE Communications to target specific media through fine tuning the key messages to appeal to the specific target market through the media channels

COVERAGE HIGHLIGHTS 2012:

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Television
SABC 2, SABC 3, Expresso Show

Print
Cape Times, Sunday Weekend Argus, The Next 48 Hours, The Tygerburger, The People’s Post, The Daily Voice

Radio
Goodhope FM, KFM, Cape Talk

Online
BizCommunity, Tygerburger Online, Locally Whipped, Getaway Online, Cape Town Alive, My City by Night, Events now! Online

RESULTS

2012: 3 weeks of PR generated over R269 013.98 in AVE’s and over R1,247989.53 in PR Value

2013: 6 weeks of PR generated over R798 561.95 in AVE’s and over R2,395685.85 in PR Value

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  • DateJuly 11, 2013