Media Relations & Publicity

We pride ourselves on strong media relations with media across the board. From a lifestyle or design focus through to the more business targeted publications we ensure your message is clearly communicated into the right channels so that you achieve your desired results. We continuously engage the media in order to find new ways and interesting angles to sell through your story. We have the coverage to prove it!

Creative Brand Development

Speak to us about novel ways to get your brand noticed, whether through brand activations or perhaps a unique launch concept we will put together a unique strategy just for you. We will highlight new elements about your brand to effectively cut through the clutter and get your brand noticed and build your business profile.

Strategic Partnerships

This is one of our great passions! It is such a great way to get your brand profile raised in areas where you may be looking to tap into new markets and audiences. There are many ways of getting noticed, but with our extensive network as well as national and international experience we will source the right partnership for you and your brand. We will always be innovative, but will ensure that all partnerships will be mutually beneficial to any involved partners.

Experiential Marketing

Generating word of mouth for your brand and products by getting consumers to actively engage with your brand is a key component to any communications campaign. Whether it is something once off and high impact or a series of activations slowly building up engagement, we will make sure that there is traction with your brand and your desired target audience. Let us come up with something fabulous for you!

Event Conceptualisation and Management

We have a team of event specialists who create and seamlessly execute professional and elegant brand experiences. The team will strategise and develop fresh ideas for your brand and tackle any style, type or size of event that you desire. We are renowned for the quality and sophistication not only of the event, but also of the calibre of guests and the long lasting impressions left with them.

Online & Social Media Engagement

This is a major buzz word at the moment. However many fall into the pitfall of wasting money, time and energy sending out a mash of messages or fluffy communication that does not communicate your desired message, or even reach your target audience. Our messages are controlled and carefully managed in order to effectively communicate with your desired audience to positively benefit your brand. We do not believe in blanket marketing just for the sake of it and we are especially careful in selecting what type of social media is relevant to you.

Marketing Collateral

Whether it be printed materials such as flyers, posters, brochures or online newsletters that you are after we will design something in keeping with your brand that will ensure a consistent message is communicated at all times and with high impact. We can also source and create items such as promotional branded gifts to enhance your brand awareness.

Digital PR and Social Media Strategy:

While traditional PR operates in a world of top-down, mainstream media, web PR/digital PR works in the online space where consumers can create and influence content. CLE Communications engages in all the aspects that encompass digital PR including online publications, blogs, online influences, Twitter, and Facebook. Our messages are controlled and carefully managed in order to effectively communicate with your desired audience to positively benefit your brand. We believe that traditional and digital media should work together to maximise your brands exposure to a specific target market.

  • Social Press release drafting
  • Facebook content and amplification in line with campaign and brand messaging
  • Youtube Video management/ dissemination
  • Twitter management
  • Blogger engagement
  • Competition management
  • Search Engine Optimization – strategize content, messages, key words to increase SEO

social-media

CLE Communications are an extremely professional organisation being entrepreneurial in spirit whilst at the same time having strong relationships with key media which are both critical in successful PR exposure for any business. The team at CLE Communications have secured significant publicity for our business ensuring that Barron and the launch of our new gifting range has become top of mind in key leading South African business publications as well as radio and television exposure.
Mark Lachman, Head of Barron Gifts